Thursday, July 30, 2009

Focal Click - PRESS RELEASE -

Online Gaming Affiliate FocalClick Looks To The Future

Enhanced revenue streams, revamped website, rich content, and no negative carryovers promise good times for affiliates.

Willemstad, Curacao, July 29, 2009 - Online gaming affiliate program FocalClick, is pleased to announce the launch of both a new website and a revamped affiliate program on August 1, 2009. FocalClick started operating in 2001 and was one of the Internet’s first online gaming affiliate programs.

The new program features a range of improvements certain to attract poker and casino affiliates worldwide including the chance to earn commission based on net gaming revenue, instead of the volume of players referred.

“We believe the new model is much better for our affiliate partners. If you are lucky enough to refer a big player to us, you will receive commission based on that player’s performance. You will continue to earn big revenues based on the player’s activity and not on the number of players referred per month, It’s a significant difference.” explains Mark Morrow, FocalClick’s Affiliate Director.

With the recent success their brands since moving to the Playtech network in December, FocalClick.com has strengthened its team with the addition of new affiliate managers and implemented proactive changes to their affiliate Terms and Conditions. Previously, Focalclick.com had a negative carryover policy only in the rarest of cases but - starting August 1 - the program has instituted a full ‘no negative carryover’ clause in its terms and conditions.

“With sign-up to depositor conversion rates of 52.6% at SunPoker.com this year, combined with stronger than expected revenues, we have decided that it was time we revamped all of our content and give the website a complete makeover. Additionally we have increased our staff to include Patrick Gavin, former Affiliate Director of TicketsNow.com who now heads our casino affiliate department, David Paxson, formerly of MGM-Mirage and the Wynn Las Vegas to support our Russian speaking Affiliates, and Ulrike Markgraf, to support our growing German Affiliate business. Our goal is to give our affiliates the very best tools for the job, support and reward them for their hard work,” Morrow added.

With the website re-launch, addition of new marketing tools, and positive changes to its affiliate program commission structure and terms and conditions, FocalClick continues to lead the online gaming affiliate industry as it did back in 2001.

You can see the new FocalClick website starting on August 1st by visiting www.focalclick.com.

About FocalClick:

FocalClick is one of the Internet’s leading online gaming affiliate programs, with thousands of partners worldwide. The business was established in 2001 and was one of the very first revenue share programs online. FocalClick represents two distinguished and world-renowned online gaming properties: SunPoker.com and OmniCasino.com. The parent company has been in business since 1997, longer than 95% of all online gaming companies worldwide.

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